Web strategy

In making the most out of using the web and the Internet to help promote your organisation and service your customer, it is important to have a defined strategy.

Using Internet technologies in a piecemeal way may well meet short-term goals. However, the more individual systems that exist, the more divergent your online activity becomes and pulling it back together can be complicated.

Since co-ordinating your individual objectives improves overall effectiveness, we believe in creating a roadmap by answering key business questions, consulting with stakeholder groups and documenting the results.

For instance, consider how your online activity relates to your overall business plan...

• How do people interact with your organisation?
• Do they get a different impression via the web than if they were to call or email you?
• Does your website make up a lesser percentage of your sales than you would like or expect, and how do you increase it?
• What technologies are available now to augment the web experience, and how do they fit together and integrate with your existing IT investments?

Questions like these contribute to understanding and formalising an online direction for your organisation. As a web specialist, Chameleon Net helps its clients to take the right steps towards identifying exactly what their strategy should be.