Social Marketing Services
'Social' now needs to be a key part of any organisation's marketing and communications strategy.
There's a lot of excitement about social networking and web 2.0. Beyond the hype, our experiences helping clients with 'Social' have proved there's a lot going on for you to participate in to achieve real benefits. There is also the need for organisations to protect themselves against negative and incorrect information and opinion being spread online.
To help you in this area Chameleon Net offers three results-driven, measurable Social Marketing Services:
'Helping you make sense of Social'
This portfolio of services is geared to make sense of Social for clients. We do this by:
- Providing a window into what people are saying, why, and how valuable it is.
- Monitoring both positive and negative online dialogues, and managing the reaction strategy.
- Changing brand perception pro-actively.
Each service is covered in more detail below. You can also find out more about how Chameleon Net can help by contacting us using our web form or emailing social@chameleonnet.co.uk.
Online Brand Measurement
As a result of our involvement in a digital industry workgroup to define brand measurement, and based on demand for our clients to understand their place in this very new area, Chameleon Net has launched an Online Brand Measurement service.
This service creates a useful framework for measuring your brand online using a 4-point plan for helping you to understand the value of your brand online. This involves:
- Finding out what people are saying about you online and where
- Measuring the value of those dialogues by rating them on a numerical scale so as to quantify the results
- Periodically comparing the results on a defined schedule to determine change in brand engagement
- Benchmarking selected criteria against key competitors to see how you compare
Reputation Management
Chameleon Net's Reputation Management service seeks to ensure that what is being said about you online is a fair and accurate portrayal of your organisation. It also is geared to protecting your organisation about negative buzz.
Word of mouth is very powerful in the social age. Influence is not limited by real world connections, but by online friends, networks and readers. Plus 'citizen journalists' often do not feel bound by the same rules of libel and profssional conduct as those in the mainstream media.
Our Reputation Management service includes:
- Monitoring activity online based on agreed topics and themes using our brand tracking techniques
- Correlating this information and alerting you to significant events
- Advising whether there should be a response for each event, who should respond and how
- Setting up crisis blog which can be used to transfer dialogue in the event of severe negativity online.
ePR
ePR is all about creating valuable influencer connections online. Chameleon Net has been pioneering this technique since 2005.
Our ePR services concentrate on matchmaking great products, services and messages (your bit) with relevant bloggers, social networking groups and content-rich websites (their bit).
Our bit's in the middle. We'll compile lists of online influencers, vet them for the most appropriate, filter out the ill-fitting, identify the highest quality, manage the communications on your behalf, and report back on the success of our campaigns.
The outcome is the result of an organic, ethical process, and is usually a combination of:
- Posts and commentary on quality websites, networks and blogs
- Online buzz and discussion
- Valuable inbound foot traffic to your website or micro-site
- Boosted search ranking on desired, relevant key phrases