Pay Per Click (PPC)

PPC are the paid listing ads in search engines. You can find these on the right hand side of "organic" search results; the two main PPC providers are, quite naturally, the two largest engines: Google Adwords, an advertising network that spreads across its search result pages and its content network, is by far the biggest, with Yahoo! Search Engine Marketing the main rival.

Both PPC platforms use a bid management system where an advertiser can increase spend on a keyword to move higher up the list of ads and gain maximum exposure. As you only pay if someone clicks on your advert, with the right management, this is an extremely effective way of getting top return on your advertising investment.

There are other benefits to using Pay-per-click:

• Target those ads. By selecting and analysing keywords, altering the ad creative and utilizing a selection of best practice techniques you can reach only the people actively searching for your products or services. Want your ads to show in Scotland? You can geo-target your PPC campaign too.
• Employ a truly powerful medium. Use PPC to generate leads, sales or conversions and create stronger brand awareness. PPC is flexible enough to tailor it to any existing campaign and show almost instant results.
• Measure your success. Track and report on conversions/transactions, analyse your most successful keywords/adverts and then reinvest in the ones showing high ROI. A well managed Pay Per Click campaign is a lean, mean, advertising machine.

At Chameleon Net we take a holistic approach to managing PPC campaigns for our clients. Our strategy includes an exhaustive analysis of keywords, smart and spiky ad creatives, landing pages to improve conversions and culture of constant testing and monitoring. Communication with our clients is vital to the campaigns success and our commitment is to increase qualified traffic while lowering the overall spend.

You can request more information about Chameleon Net managed PPC and examples of our recent successful campaigns by contacting us.