Chameleon Net creates Facebook app for The Giving Machine  (8/12/2009)

Digital agency Chameleon Net has created a Facebook app for TheGivingMachine, the internet not-for-profit shopping portal that enables shoppers to donate the click-thru commission from online sales to charities and schools of their choice.

The app enables consumers to show their support for their nominated beneficiaries by creating a badge that appears in their Facebook profile.

The badge comprises two components, each linking to separate destinations. The top half of the badge shows TheGivingMachine's logo and links to the home page of the shopping portal. The lower half displays a badge unique to the consumer's selected beneficiary with links to that organisation's profile page at www.thegivingmachine.co.uk.

Formed in 2006 TheGivingMachine has grown to include more than 17,000 givers supporting over 2000 beneficiaries. The scheme's 200+ participating retailers include Tesco, Argos, Ebay and Amazon.

Commenting on this latest development, Mark Clark, TheGivingMachine's marketing director, said, “Chameleon Net is known for its innovations with social media within the not-for-profits sector and this made our choice of agency very simple. We're delighted with this app and as more and more people adopt these highly visible badges and spread the word via their social networks, we're sure more and more people will join TheGivingMachine. This can only be good news for the UK's schools and charities.”

For further information contact:
Dan Martin (danm@chameleonnet.co.uk)
Chameleon Net
Tel: 020 7332 6360

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