The growth of the smartphone market has been reported by comScore as expanding at a rate of 70% year on year in the UK so there is now approximately 11 million smartphones in use meaning 1-in-5 Brits now own one. If your organisation isn’t already thinking about how to approach mobile web you need to address the situation...

So how much is a positive mention on Twitter really worth to your brand or product? If you cannot measure something and assign it a monetary value, does that then make the actions that caused the comments harder to justify? Why am I even asking these questions!?