Now, more than ever, it is essential to take a holistic, user centric approach to online activity in order to create an effective, digital strategy.

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In case you missed it, here’s my article that appeared in the 5th February issue of the Bookseller, entitled ‘The Long Game’

The Higher Education Funding Council for England (Hefce)’s announcement that £449m is to be slashed from university budgets this year has led to much debate about the impact that cost-cutting measures will have on individual HEIs and the sector as a whole.

But now is not the time for navel gazing. There is a real opportunity for HEIs to rethink how they do things, and innovate in order to raise income, implement efficiencies, and engage with their students.