Earlier this month, I was invited by CASE Europe to present a session on International Student Recruitment at the Beyond the Hype seminar. Delegate feedback has shone a light on how I can improve the content I present and enhance my presentation style to serve the higher education community better.

If you read Rich’s post you will know the importance of your conversion rate to the success of your website and, ultimately, your business. But how can you measure your conversion rate? And once you have it, how can you find out which aspects of your site to target to increase it? The answer is web analytics.

I wanted to write this blog post as a follow up to my technology trends presentation i gave at Chameleon's client seminar held on the 29th April 2009. I'm going to touch on the issues I talked about, but mostly I want to give you some further reading and funky examples on some of the subjects I discussed.