Conversion rate is the most important metric for measuring the success or failure of what you do online. In this post I'll be talking about the what conversion rate is, why it's so important and how Chameleon Net can help you with it.

How to digitally attract, engage with and recruit international students, while mobilising your existing students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.

I have been reading with interest the online discussion over Scribd.com

Is it a laudable concept that brings creativity to new audiences? Or the scourge of the book trade, giving away protected content for free?

Perhaps the answer to how the industry will be affected actually lies in publishers' digital strategies...