Highlights of CASE Europe’s excellent “Introduction to Higher Education” one-day seminar giving insights into what’s hot and what’s not in higher education now and in the near future, how to maximise on the various types of donors, reaching out to “Generation Y” alumni, which factors and roles have the greatest influence on student choice when selecting the right university, and overcoming key challenges as a senior marketer at an HEI.

As the financial turmoil continues to effect people and businesses, Charities need to work increasly hard to ensure that they maintain their income levels in order to keep funding their projects and helping those in need. The most cost effective way to do this is to ensure that the relationship with existing supporters is maintained effectively. Unfortunately, a lot of charities have silos of information about their supporters which are not cross-referenced.