Amongst the black mambas and pythons at the London Zoo-hosted Chameleon Net 10th anniversary bash I suddenly found that I was speaking in tongues. Well, not tongues exactly, but certainly a strange version of English where all the nouns were replaced by technical acronyms. As a marketer rather than a technologist I try and speak, and write, in plain English whenever possible. It came as a quite surprise to hear myself speaking fluent web-eze – all ‘CMS’, ‘SEO’, ‘ePR’ ‘PPC’ and ‘CSS’.