How to digitally attract, engage with and recruit international students, while mobilising your existing students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.

There are websites, blogs & social networks such as facebook and twitter, all crying out for your prospective students' attention. I'm sure you'll agree that there is simply a lot of noise that they are exposed to. For prospective international students, that noise online is amplified, as you are competing not just with other UK Higher Education Institutions, but also the hundreds of institutions around the world.

Play this slidecast (7 mins 37 seconds) to get an insight into the 3 stage process to run an international Search Engine Optimisation (SEO) campaign at your university that spans across 12 to 24 months. The campaign involves forming a team of International Student Ambassadors, the creation of an optimised online destination, and digital community engagement to attract visitors to your new online destination and raise it's profile in search engines.

The slidecast also touches on a handful of tips to run a successful campaign and gives you a glimpse into what's involed in a 3-month international Pay Per Click (PPC) campaign if you want more rapid results.