Suraj Shah: Facebook Applications from a Marketer's Perspective

This week's internal Chameleon Net seminar was run by Louise Ryan, our Head of Pre-Production Systems, who shared a developer's perspective on Facebook applications.

During the session, I briefly tweeted about Facebook applications from a business developer / marketing perspective:

  • RT @vickyreeves looking forward to hearing the internal @Chameleon_Net seminar on facebook application development from @louzoid
  • Internal seminar focused more on developer's perspective. Let's see what marketing / business uses I can pick out from it.
  • Facebook apps: publishing to the stream is most important in @louzoid's opinion - gives application a wide reach to user's friends...
  • Facebook connect allows your website to connect up to the user's facebook account so they can quickly publish news items on their stream.
  • The facebook OpenStream lets users read their streams wherever they want: mobile, desktop, etc. This means multiple interaction points...
  • Facebook have placed restrictions on apps to reduce spam - considerations: developer credibility, app popularity, if app verified...
  • Internal teams are considering niche facebook applications that our clients could develop. Your ideas for Higher Education apps..?
  • @louzoid Thanks for good overview of developing Facebook Apps - interested to see what specific apps we can create for our clients.

If have you ideas for a Facebook application which you'd like developed at your organisation to achieve specific objectives, then leave a comment below or tweet me @surajshah.

6/10/2009 4:19:13 PM (GMT Daylight Time, UTC+01:00)    Comments [1]