Suraj Shah: Quick Web Wins in Higher Education

As an Account Manager at Chameleon Net, my primary role is to spend time with Higher Education professionals to establish their digital needs and see where there is a match with the services we offer.

This week at the London Chamber of Commerce and Industry, Chameleon Net hosted a digital marketing educational seminar for some of the UK’s most dedicated marketing, communications, student recruitment, alumni relations and web professionals.

It was wonderful to see that what I have spent a significant amount of time on over the last couple of months, from the initial invitation calls and emails, to ongoing conversations and getting final confirmation on attendance, resulted in such a wonderful turnout of individuals dedicated to the work they are doing within the sector.

Would you believe that those who attended came for a two and a half hour seminar in London from as far north as Northumbria and Glasgow, as far south as Portsmouth as far west as Ulster?

The session which ran on the afternoon of Tuesday 25th November focused on Quick Web Wins for HEIs and covered...

  • Low risk, low cost ways to positively affect your brand by participating in Social Networks and measuring the results
  • Ways you can tap into the blogging community before blog marketing becomes saturated
  • How to use User Generated Content (UGC) on your site to create a powerful marketing impact, and avoid the potential pitfalls
  • The latest methods to protect your reputation online
  • New technology you can deploy quickly to gain quick wins including rich internet applications and widgets

For the benefit of those who attended I have put together a selection of summary slides from the seminar.

Some comments from our attendees:

“Very useful & interesting. Wasn’t a pushy sales pitch.” – Lindsey Summerhill, eMarketing Officer, Northumbria University

“Well run, engaging content.” – Paul Hough, Manager: Student Web and Communications, University of Ulster

“Very Informative.” – Helen Anderson, Assistant Director Marketing & Communications, University for Creative Arts

“I expected more of a sales pitch – so was very pleasantly surprised – v. useful!” – Sarah Empey, Press & PR Manager, Goldsmiths, University of London

“Good, talked about the issues we have.” – Amanda Hall, Marketing Manager, Brunel University

“A useful insight into things that can be done on the web!” – Krishna Tirbhowan, Marketing Officer, Birkbeck, University of London

11/26/2008 4:18:25 PM (GMT Standard Time, UTC+00:00)    Comments 

 


12/1/2008 1:41:18 PM (GMT Standard Time, UTC+00:00)
=) =)
7/22/2009 11:59:20 AM (GMT Daylight Time, UTC+01:00)
nice article.
==================
John Assam
Name
E-mail
Home page

Comment (HTML not allowed)  

Enter the code shown (prevents robots):