If you read Rich’s post you will know the importance of your conversion rate to the success of your website and, ultimately, your business. But how can you measure your conversion rate? And once you have it, how can you find out which aspects of your site to target to increase it?

The answer is web analytics.

In this 51min video presentation (originally given at Chameleon's client seminar held on the 29th April 2009) we will cover:

• An overview of web analytics
• Why use Google Analytics?
• A brief history of Google Analytics
• Behind the scenes
• Limitations
• Before you start...(Pageviews, Visits, Visitors & the Hotel Problem)
• Day to Day usage (Best practices and advanced visualisation features)
• Profiles
• Filters
• Goals
• Funnels
• Campaign Tracking
• E-Commerce Tracking
• Track Event/Virtual Pageviews
• Tracking Internal Site Search
• The Google Analytics API
• Case Study: The $300,000,000 button
• Conclusions

Video Resources:

• Chameleon Net’s Web Karma TV Channel
• The $300,000,000 button
• Touchlytics iPhone Application
• Polaris Desktop Application

How Chameleon Net can help

Several members of staff are accredited by Google for the use of Google Analytics and we are running analytics campaigns for clients right now.
If you have any questions about the presentation or Chameleon Net's online marketing capabilities please get in touch