Having just got back from my round the world, (well, Vietnam and Cambodia) charity travels. I arrived back at work and like any good employee, headed straight for Facebook.

I am really excited about Facebook this year (especially now I’ve posted the video blogs from my trip.)

Actually it’s the advertising on Facebook that’s really caught my eye.

I’ve been checking out Facebook’s advertising interface and the list of targeting parameters is endless, gender, location, relationship status, political views, workplaces and stated interests to name but a few!  And, for each parameter you add, a calculation is made on how may people you will be targeting. The whole process is quick, simple and so very attractive to the eyes of an online marketer.  – You can even choose your favoured pricing model (CPM / CPC.)

Seen as Facebook advertising is still relatively new I predict that costs will be low and conversion rates will be good. Mix that with the fact that campaigns are highly targeted and you’ll be bound to see some great ROI.

In order to jump on the Facebook advertising bandwagon you’ll need a Facebook Page. I have just set Chameleon Net up with our very own page – Take a look.

It’s important to remember not to just use the page as a stepping stone to allow you access to the advertising features.  A page must be managed and kept up to date.  Once you have your page Facebook users can become fans of your company, service or product. The Page then acts as a great way to interact with, and contact your customers and also spread the word amongst their friends.

As with a Facebook profile, Facebook pages also have many features such as adding RSS feeds, linking del.ici.ous accounts, galleries, videos, events etc.

I really urge you to take a look and try out Facebook (I didn’t mean for that to rhyme!)

Check out the Chameleon Net Facebook Page for inspiration and if you need any tips, why not post a question on our discussion board.