Chameleon Net held a seminar on Digital Student Recruitment for the higher education sector yesterday, Tuesday 24th February 2009.

Drew Davies, Head of Online Marketing at Chameleon Net spoke about Search Engine Optimisation (SEO) strategies for student recruitment.

Helen Aspell, Head of Digital at the Equality and Human Rights Commission and former Head of Digital Marketing at University of Southampton, spoke about User Experience, the heart of an engaging digital presence.

Drew Davies then spoke about Protecting Your Online Brand, where he shared a case study of the work Chameleon Net has done with Barnardo's UK on their opinion-polarising "Break the Cycle" campaign.

The seminar was well-received with feedback such as "Very useful & thought provoking", "Excellent - one of the best I've been to", "Impressive venue and tasty danish pastries in the break!", "Stimulating & Exciting", "Very well organised & professional", "Engaging & felt very current" and "Very interesting, frightening & enlightening!"

More on Chameleon Net's work in the higher education sector can be found at www.chameleonnet.co.uk/education