When a city sets up a system that lets citizens tweet through notifications of non-emergency city-related issues, what are the possibilities for a university that wants to enhance student experience and improve student intake?

I have been reading with interest the online discussion over Scribd.com

Is it a laudable concept that brings creativity to new audiences? Or the scourge of the book trade, giving away protected content for free?

Perhaps the answer to how the industry will be affected actually lies in publishers' digital strategies...

In my ongoing mission to become the David Dimbleby of the Web Industry (and beyond?) I recently spent an afternoon chairing a “Question Time” style event for movers and shakers in the UK publishing industry: “Digitise or Die” was the inaugural annual event run by The Bookseller, the leading trade publication for the book industry, with the sole intention of focusing on the issues facing the book business in the digital age.

When you offer a service or sell a product, either people are talking about you, or no-one is. If they’re talking about your brand, it may be positive or it may be negative. If no-one’s talking about you, perhaps they should be.

When Chameleon Net asked me if I’d like a regular ‘blog spot’ on their site, I was chuffed but a little nervous. Surrounded by the creative and technical insight provided by the blindingly bright Chameleon Net team, how would my PR perspective of the company and their work fare?

In the autumn of 2004 I was sitting on a train with a friend of mine, Karen Jepp, and we were discussing climate change. We’d both been reading about it (Bill Bryson started the whole thing as I recall) and had both, unbeknownst to each other, been going through a whole range of emotions about the subject: interest, fascination, amazement, incredulity, anger, disgust and fear. We were both clear about one thing: it was not the latest fad, it was not hysteria. We (by which I mean ALL of us) were sleep walking into the biggest disaster the human race had ever faced – Climate Change.

You see even re-reading that sentence somewhere I cringe. Talk of disasters, sleep walking, even “the human race” somehow sounds over dramatic, an exaggeration. Yeah, yeah, another global threat, another disaster. It’ll be fine. It always has. Except this time it is highly likely that it just won’t be fine at all.

I thought it'd be worth outlining three particular areas discussed in conversations at breaks and during the Q&A slots at the end of each session at the recent seminar.

In short: Creating a corporate Facebook; AdSense - useful or not; Allowing and handling negative UGC.