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With some major shake-ups in the Online Marketing world over the last twelve months, 2008 looks set to be a balance of new strategy and contingency. As PPC advertisers grow in number, an increasingly crowded marketplace will force some to experiment with more niche engines to ensure a return while the search engines will all be tweaking their natural algorithms every which way they can (Google patenting new image reading technology for example). 2008 is going to be a year of surprises, but let’s see if we can foresee a few trends: