The Higher Education Funding Council for England (Hefce)’s announcement that £449m is to be slashed from university budgets this year has led to much debate about the impact that cost-cutting measures will have on individual HEIs and the sector as a whole.

But now is not the time for navel gazing. There is a real opportunity for HEIs to rethink how they do things, and innovate in order to raise income, implement efficiencies, and engage with their students.

A round up of my key points and more on some issues I touched on at Chamtech09: Google Analytics discrepancies, link tagging, and defining your website goals.

Notes from a marketing / business development perspective of this week's internal Chameleon Net seminar on developing Facebook applications.

When a city sets up a system that lets citizens tweet through notifications of non-emergency city-related issues, what are the possibilities for a university that wants to enhance student experience and improve student intake?

Earlier this month, I was invited by CASE Europe to present a session on International Student Recruitment at the Beyond the Hype seminar. Delegate feedback has shone a light on how I can improve the content I present and enhance my presentation style to serve the higher education community better.

How to digitally attract, engage with and recruit international students, while mobilising your existing students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.

Chameleon Net held a seminar on Digital Student Recruitment for the higher education sector yesterday, Tuesday 24th February 2009. "Stimulating & Exciting"; "Very well organised & professional"

Highlights of CASE Europe’s excellent “Introduction to Higher Education” one-day seminar giving insights into what’s hot and what’s not in higher education now and in the near future, how to maximise on the various types of donors, reaching out to “Generation Y” alumni, which factors and roles have the greatest influence on student choice when selecting the right university, and overcoming key challenges as a senior marketer at an HEI.

As an Account Manager at Chameleon Net, my primary role is to spend time with Higher Education professionals to establish their digital needs and see where there is a match with the services we offer.

This week at the London Chamber of Commerce and Industry, Chameleon Net hosted a digital marketing educational seminar for some of the UK’s most dedicated marketing, communications, student recruitment, alumni relations and web professionals.