
Chameleon conducted an innovative ePR campaign designed to engage students via blogs for Tefal's novel new cookware kit.
The campaign engages students via blogs and is supported with a unique web location where they can learn more, view recipes, see Jamie Oliver using the Kit, and participate in a competition to create their own 'hack' (a way of solving an everyday problem with an ingenious solution).
Read more on the Tefal Jamie Oliver Survival Kit...